When a band makes a commercial for a brand, it's super fun to find the reason why they fit into the ad. Now it's up to RATT be the protagonists of the new campaign "Bundling Made Easy" of Geico, which reminds people that bundling their home and car insurance is easy with Geico and helps you save money.
In the 40-second spot, you can see the current line-up of RATT playing their hit 'Round And Round'.
Thanks to this campaign, the company has amassed more than 8.7 million views on YouTube, and has aired more than 10,000 times since April 13, with an estimated media spend of $ 21.1 million.
"It was super fun. Our manager instigated that. We re-recorded the song in Juan's place [Croucier, bass] and gave it a gritty twist. And it's amazing. It was fun doing it. It's the perfect time: the fact that we can go out while everyone is inside. You can see RATT at least play part of 'Round And Round'. [Laughs]
Mentioned Stephen Pearcy, lead singer of the band, about the commercial
