As the time approaches to say goodbye to the stage with Black Sabbath on July 5 in Birmingham, Ozzy Osbourne has decided to take his marketing to a terrain as unusual as it is striking.
In an unexpected collaboration with the beverage brand Liquid Death, the iconic singer launched a limited-edition collection of empty iced tea cans. The twist? Each one was personally used by Osbourne, who left his DNA on the rim of the can. The pieces were then encapsulated in laboratory containers and autographed by the "Prince of Darkness" himself.
The exclusive batch, consisting of only 10 units, was put up for sale on Liquid Death's website for $450 each. The collection sold out in record time, further fueling the frenzy surrounding this historic event for metal fans.
With tickets sold out for the Birmingham show, this latest eccentric promotional move perfectly reflects the provocative spirit that has always characterized Ozzy Osbourne, closing his stage career with the same audacity with which he began it.